Paso Obligado
Burger restaurant · Hospitality · Alcúdia · Mallorca
A clearer, better-connected presence built to capture local demand.
Capabilities
- Digital presence
- Brand expression
- Web experience
- Menu and booking journeys
- Reputation proof
- Local visibility
A strong reputation needed a presence with the same personality.
Paso Obligado already had a distinctive product and a community that valued it. We built a direct, energetic experience that places the identity, burgers, menu, reviews and booking journey at the centre.
A local business with seasonal demand that needed to appear with correct, coherent and actionable information at the moment decisions are made.
Local visibility, clarity and a direct channel
- Average position · “smash burger alcudia”
- 1.56
- Impressions · same query
- 327
- Clicks · same query
- 79
Google Search Console · 10 Jul – 4 Aug 2026
Organic performance observed during the stated period. It reflects that specific interval and does not guarantee future results.
Context
Burger restaurant in Alcúdia with its own product, a solid reputation and seasonal demand.
Objective
Capture local demand at the moment of decision with a presence as distinctive as the business.
Work delivered
- Direct, characterful web experience aligned with the brand identity.
- Menu, reviews and booking journeys brought to the front.
- Local visibility work for searches in the area.
Decisions taken
- Put product and identity before digital decoration.
- Shorten the distance between reading the menu and getting in touch.
- Publish only what is verifiable: no invented figures or testimonials.
Sa Llenya
Fire as the argument.
Be seen for what you're worth.
Let's see how to attract more customers to your business.
Tell us what you do and what you would like to improve. I will review your website and your presence on Google and explain where I would start.
Free initial review · Javier replies personally · No commitment