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Paso Obligado

Paso Obligado

Burger restaurant · Hospitality · Alcúdia · Mallorca

A clearer, better-connected presence built to capture local demand.

No.1

for “smash burger alcudia” on Google

Single observation · Oct 26, 2026

Average position 1.69 · Google Search Console · Sep 26 – Oct 23, 2026

Historical · +25% more visits from search engines

From 225 to 281 visits in the weeks compared.
GA4 · Organic Search · Jul 17 – 23, 2026 → Aug 17 – 23, 2026

How it was measured

Google · “smash burger alcudia” · Oct 26, 2026

First organic website result observed on Google under “Resultados web”, with Spanish language and Spain country settings (hl=es, gl=es). A single observation, not No.1 on Google Maps or a universal or guaranteed position.

Average position · “smash burger alcudia”

Average position 1.69 · 243 impressions · 60 clicks

Google Search Console · Sep 26 – Oct 23, 2026

Average position · “smash burgers alcudia”

Average position 1.59 · 27 impressions · 7 clicks

Google Search Console · Sep 26 – Oct 23, 2026

Average position · “hamburguesas alcudia”

Average position 3.23 · 31 impressions · 0 clicks

Google Search Console · Sep 26 – Oct 23, 2026

Exact query · Web search · all countries and devices. Search Console position is an average, not a fixed ranking or a Google Maps position.

Historical comparison of visits or clicks, not confirmed bookings or sales.

Capabilities

  • Digital presence
  • Brand expression
  • Web experience
  • Menu and booking journeys
  • Reputation proof
  • Local visibility
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A Paso Obligado burger with melted cheddar, in Alcúdia.

A strong reputation needed a presence with the same personality.

Paso Obligado already had a distinctive product and a community that valued it. We built a direct, energetic experience that places the identity, burgers, menu, reviews and booking journey at the centre.

A local business with seasonal demand that needed to appear with correct, coherent and actionable information at the moment decisions are made.

Local visibility, clarity and a direct channel

Historical · Google Search Console · 10 Jul – 4 Aug 2026

Average position · “smash burger alcudia”
1.56
Impressions · same query
327
Clicks · same query
79

Google Search Console · 10 Jul – 4 Aug 2026

Organic performance observed during the stated period. It reflects that specific interval and does not guarantee future results.

Historical · +25% more visits from search engines
Before · Jul 17 – 23, 2026225
After · Aug 17 – 23, 2026281

Recorded visits (sessions) · GA4 · Organic Search
Historical comparison of two weeks; only the two measured values are shown. Rounded percentage. The comparison does not establish sole causation or promise future results. Historical comparison of visits or clicks, not confirmed bookings or sales.

Context

Burger restaurant in Alcúdia with its own product, a solid reputation and seasonal demand.

Objective

Capture local demand at the moment of decision with a presence as distinctive as the business.

Work delivered

  • Direct, characterful web experience aligned with the brand identity.
  • Menu, reviews and booking journeys brought to the front.
  • Local visibility work for searches in the area.

Decisions taken

  • Put product and identity before digital decoration.
  • Shorten the distance between reading the menu and getting in touch.
  • Publish only what is verifiable: no invented figures or testimonials.
Paso Obligado interior in Alcúdia with an urban Route 66-inspired aesthetic.
Next project

Sa Llenya

Fire as the argument.

Be seen for what you're worth.

Let's see how to attract more customers to your business.

Tell us what you do and what you would like to improve. I will review your website and your presence on Google and explain where I would start.

Free initial review · Javier replies personally · No commitment